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HARVARD GAZETTE ARCHIVES
MBAs To Focus on 'Net-working'
Cyberposium '99, conference on business and technology, to
feature high-tech, high profile speakers
By Ken Gewertz
Gazette Staff
Last month, in Scott Adams' cartoon "Dilbert," a
pair of venture capitalists tell the character Wally they want to
invest in his Web-based business.
"I don't own a Web-based business. I'm just an
engineer with a cool ponytail," Wally replies.
"That's good enough for us," say the venture
capitalists, proffering fistfuls of money. "We like to get in
early."
In an 18-month period that saw the stock price of Amazon.com,
the online bookseller, increase more than 1,000 percent, despite
never having made a profit, Wally's experience hardly seems
an exaggeration.
But not all members of the business community are as gung-ho as
Wally's starry-eyed benefactors. When it comes to business, the
Internet raises as many questions as it does expectations, and
business people everywhere are eager to have those questions
answered.
Providing insight into these issues, or at least a forum where they
can be discussed, is the object of Cyberposium 1999, a conference on
business and technology organized by students at the Business
School. It will take place on Friday and Saturday, Feb. 19 and 20.
"This year, we're focusing on the Internet," said
Bea Wray, M.B.A. candidate at the Business School and co-president
of the High Tech and New Media Club, the primary force behind the
conference. "We're trying to make it an educational event
for students, a way to understand new technology and its application
to business."
The first Cyberposium took place in 1996, but last year was the
first time the event attracted national attention. This year it is being
billed as "the premier M.B.A. conference on business and
technology." A volunteer team of more than 125 M.B.A.
students drawn from the top 30 M.B.A. programs worldwide is
helping to solicit speakers, manage conference activities, and
organize online panels.
More than 25 technology, service, and financial firms are serving
as sponsors, and more than 120 corporations are serving as
participants, including Internet start-up firms, leading hardware and
software manufacturers, content providers, venture capitalists, and
consulting firms. Altogether, there will be more than 60 CEOs and
company founders on hand to deliver talks or participate on panels.
So far, more than 1,000 students have signed up for the
conference, representing top M.B.A. programs including Harvard,
Wharton, Northwestern, Stanford, INSEAD, London School of Business,
Tuck, Georgetown, Darden, and others.
In addition to the live conference, Cyberposium hosts a Web
"conference" (accessible at http://www.cyberposium.com<
/a>) at which participants can exchange ideas through online chats,
discussion threads, and interactive polls. This virtual conference also
provides live video of the day's proceedings as well as special
"virtual" panels.
Featured speakers include Carly Fiorina, president of global
service provider business at Lucent Technologies; Guy Kawasaki,
founder and CEO of garage.com; and Bob Lessin, chairman and CEO of
WIT Capital.
Panel participants include Warren Adams, president of PlanetAll;
Paul Cooper, founder and CEO of Perceptual Robotics; Jason Olim,
founder and CEO of CDNow; Salman Malik, director of Internet
products for Siebel Systems; Erik Rydholm, co-founder of Motley
Fool; George Orban, chairman and CEO of Egghead.com; and Julie
Wainwright, CEO of Reel.com.
Among the many events planned is a talk by Kawasaki titled
"Rules for Revolutionaries," a series of entrepreneurial
workshops, a discussion of competition in a rapidly evolving digital
marketplace, and a lunchtime array of product demonstrations in
which participants can take a look at some of the hottest new
technologies that are having an impact on the business world.
According to Wray, these talks and discussions should help to
throw light on some of the baffling problems confronting businesses
that seek to do business on the Internet: What is the best way to
attract traffic to a Website? Does e-commerce eat into a
company's conventionally generated revenues? Which
technologies will dominate Internet development? How will software
be delivered in the future, by mail or through downloads?
"I don't know the answers to these questions,"
Wray said. "No one does. But the Cyberposium is a good place to
battle it out."

Copyright
1999 President and Fellows of Harvard College
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